Sara
Overview
Sara is a modern fragrance brand inspired by the quieter moments that stay with us. The identity was designed to feel sensual without becoming overly decorative, using typography, proportion, material, and imagery to create a world that feels calm and elevated. From the bottle and packaging to campaign direction, every element was designed to make the brand feel intimate, distinctive, and instantly recognisable.
Client
Sara
Date
2026
Service
Brand Identity · Packaging · Art Direction
Scope
Brand Strategy · Visual Identity · Packaging Design · Art Direction · Campaign Direction
